Hi!
SEO & SEM for B2B.
I build in-house search programs from zero and turn them into pipeline.
Hi!
SEO & SEM for B2B.
I build in-house search programs from zero and turn them into pipeline.
Peo Molale — B2B Search Marketer
About Me
I'm a B2B search marketer with 7+ years building SEO and SEM programs in-house from the ground up — across life sciences, B2B services, and multi-industry client accounts. I was the first dedicated in-house search hire at both Cytiva and Sartorius — at Sartorius, replacing an external agency and building the global search function from scratch. I work across technical SEO, paid search, and conversion-focused optimization, and I own the full funnel from traffic to MQL to pipeline.
Results
Marketing Skills:
Paid search (SEM)
Google Ads, global campaign management, keyword strategy, bid automation, A/B testing, landing-page CRO.
Technical & on-page SEO
Audits, crawl/indexation, site architecture, schema, Core Web Vitals, GEO/AEO.
Measurement
GA4, GTM, conversion tracking, Looker Studio, UTM architecture.
Cross-channel
Paid social (Meta), YouTube, retargeting, email.
Marketing Tech Stack Skills
I'm Good At...
Google Ads
Claude Cowork
Hubspot
Google Analytics
Google Tag Manager
Looker Studio
Adobe Analytics
SEMrush / Ahrefs
OPTYMZR
Schema / structured data
Core Web Vitals
Adobe Analytics
Meta Ads
OPTYMZR
A/B testing & bid automation
Actively Working With the Newest Tools
Search is changing fast — AI Overviews, agentic search, GEO/AEO — and I stay on the front edge. Recent training (May 2026)
Anthropic Small Business Workshop —
applying AI agents to marketing and operations workflows.
Search Atlas Agentic Marketing Summit — agentic SEO and the shift to AI-driven search.
References
Client Testimonials
"Peo knows her craft better than anyone I have worked with. She is results oriented. She rolls up her sleeve and works fast and furious. "
Kathleen Close
Kaizen Investigations
Peo really knows her stuff when it comes to AdWords and Pay-Per-Click advertising. She cares as much or more about her clients' businesses as they do, and she meticulously tracks results so she can make recommendations how to improve campaign performance. I highly recommend Peo for help with Pay-Per-Click advertising!
Daniel Kanjanda
Good Time Moving
I've worked with Peo on multiple projects and recommend her for anyone who needs help with Google Ads and search engine marketing. She understands all the crucial elements of a successful ad campaign...from the traffic, to the landing page, to the sale. The results of the campaigns we've worked together on have been phenomenal. If you want help from someone who is going to take the time to understand your business, understand your customer, and understand your goals - and then implement a winning strategy to help you get the results you want, then I recommend you contact Peo today.
Kyle Sulerud
Adleg
FAQ
What does Peo Molale do?:
B2B SEO and SEM — building in-house search programs that drive organic traffic, qualified leads, and pipeline.
What industries has Peo Molale worked in?
Primarily B2B life sciences (Cytiva, Sartorius), plus multi-industry B2B accounts across paid search, paid social, and SEO.
What measurable results has Peo Molale delivered?
Highlights: 806.73% e-commerce revenue growth from zero (Cytiva), 49% YOY MQL lift (Sartorius), and 145% organic traffic growth with a 92% CPA reduction (Quality Buildings).
What tools and platforms does Peo Molale use?
Google Ads, GA4, Google Tag Manager, Looker Studio, SEMrush/Ahrefs, HubSpot, and schema/structured data, with a focus on technical SEO and full-funnel measurement.
Is Peo Molale available for new work?
Open to both full-time roles and consulting engagements. Use the contact form below to get in touch.